Blog

AI projects, experiments
& insights

Letter tiles spelling the word 'Ideas'





Insight

August 6th, 2026

What is LLM benchmarking and why should businesses care?

An insight into the burgeoning field of LLM benchmarking and why it matters for performance.

Experiment

July 15th, 2026

Do "Expert" Personas Really Enhance LLM Performance?

An experiment showing that expert personas have a limited impact on LLM reasoning.

Project

June 16th, 2026

Cheaper Than an Analyst: Low-Cost News Analysis Using LLMs

A project demonstrating how large volumes of news can be analysed at a relatively low cost.